Dieverlobungsringexperten.com
The niche site for engagement rings: jeweller search, guides and the VEX funnel.
Design, frontend & CMS development
Part of the Experten platform
Anyone looking for an engagement ring faces one of the most emotional purchase decisions there is. Dieverlobungsringexperten.com guides them: with editorial content, a jeweller search by region and the VEX funnel – a dedicated campaign flow that qualifies prospects step by step and hands them to partner jewellers as warm leads. A Next.js frontend on the Experten platform’s central Payload CMS.
Find jewellers instead of googling
The search filters engagement-ring specialists by location and radius – fed from the platform’s central jeweller data set, including reviews and opening hours from the Google Places sync.
Jeweller search by location and radius
Profiles with substance
Each jeweller profile shows range, services and contact channels. Jewellers maintain their content themselves through the Experten platform hub – with editorial approval before anything goes live.
The VEX funnel
The heart of the site is the VEX funnel: a guided flow asks about budget, style and timeframe, qualifying prospects step by step. It ends not in an anonymous contact form but in a warm, pre-qualified lead handed to the matching partner jeweller for personal consultation – followed up via the platform email system’s drip sequences.
Guided qualification: the VEX funnel
Support an emotional purchase decision digitally
A guided funnel instead of a form: small steps, understandable questions and, at the end, a personal contact at a local jeweller.
Leads that are genuinely valuable to partners
In-funnel qualification plus geo matching: partner jewellers only receive requests from their region, with context on budget and preferences.