Trauringexperten.com
The niche site for wedding rings: couples find their jeweller – the TEX funnel turns that into warm leads.
Design, frontend & CMS development
Part of the Experten platform
Wedding rings are bought together, usually under time pressure before the big day. Trauringexperten.com leads couples to specialised jewellers in their region, supported by guides on materials, engraving and fittings. The TEX funnel qualifies enquiries step by step and hands them to partner jewellers as warm leads. Like all Experten sites, the frontend runs on the platform’s central Payload CMS.
Focus: buying rings together
Unlike an engagement ring, two people decide together here – the content and jeweller search are built for that: appointment requests for joint fittings, guides on ring pairs and budgets, and profiles of jewellers specialising in wedding rings from the platform’s central data set.
The TEX funnel
The brand’s own TEX funnel asks about the couple’s style, material and timeline, qualifying the enquiry along the way. Partner jewellers receive warm, pre-qualified leads with context – followed up via the platform email system’s drip sequences instead of cold contact-form entries.
- Jeweller search by region with geo matching
- TEX campaign funnel for warm leads
- Guide content from the central content pipeline
- Jeweller profiles with approval workflow
- SEO-optimised niche structure