Online shops built to sell
From a Shopify store with a custom theme to a bespoke e-commerce solution: shops that load fast, build trust and lead your customers to the order without detours.
- Shopify · Next.js
- From €8,990
- Payments · shipping · tax
- Multilingual if needed
What you get
Shop concept
Range, categories, variants and purchase flow are structured up front – so the shop fits your products, not the other way round.
Your own design
A custom theme instead of a template: product pages that carry your brand and work as well on a phone as on desktop.
Payments & checkout
Common payment methods, transparent shipping costs, guest checkout – a checkout with as few hurdles as possible.
Product variants
Sizes, materials, price tiers: even complex variant logic stays clear for customers and for upkeep.
Integrations
Inventory, PIM, shipping carriers, newsletter or accounting – data flows automatically instead of by copy and paste.
Findable & measurable
Product SEO with structured data, clean category pages and privacy-friendly analytics.
A checkout without friction
Most abandoned purchases happen in the final steps: unexpected shipping costs, forced sign-ups, too many form fields. I keep the path from product page to order as short as possible – and test it on phones, where many purchases begin. For the Dreamcare shop, different checkout variants were compared in A/B tests.
- Guest checkout without forced sign-up
- Shipping costs and delivery time visible early
- Fast payment options such as wallets
- Forms with autofill and clear error messages
Everything connected
A shop rarely stands alone: product data comes from inventory or a PIM, orders go to shipping and accounting, emails to your customers. I connect these systems via APIs so data is maintained in exactly one place. In my day-to-day work more than ten websites hang off one central Pimcore PIM – structures like that are routine for me.
- Product data from a PIM or inventory system
- Shipping and payment providers via API
- Transactional emails in your own design
- Automated workflows instead of manual work
Does this fit your project?
Write to me about what you need. You’ll get a reply within 24 hours and, after a short call, a fixed quote.
How it works
Range & goals
Which products, which markets, which workflows? This shapes the structure of catalogue and purchase flow.
Design & prototype
Home, category, product and checkout as a clickable draft – on desktop and phone.
Build & integrations
Theme development, product import, payments, shipping and the APIs to your systems.
Test orders & launch
Real test orders with every payment method, then go-live and a walkthrough of the shop admin.
Technologies
- Shopify
- Liquid
- Next.js
- Payload CMS
- Pimcore
- REST APIs
- PostgreSQL
In practice
- 2024Dreamcare.atCustom Shopify store with an optimised checkout experience.
- 2026Juwelierfinder.comThe overarching search platform for jeweller services – what Treatwell is for beauty, for the jewellery industry.
- 2025Experten-PlattformThe brain behind the Experten brands: one Payload CMS core connecting every frontend, the jeweller hub, lead funnels and AI pipelines.
Frequently asked questions
Shopify or a custom solution?
For most shops Shopify is the solid choice: a proven checkout, payment handling, apps. With a custom theme it still doesn’t look like a template. A custom solution pays off when your business model doesn’t fit a standard pattern – a marketplace with several sellers, for example.
How much does an online shop cost?
Full shop projects start from €8,990. The exact scope depends on your range, integrations and design work – after your request you receive a fixed quote.
Can you migrate or renew an existing shop?
Yes. Whether redesigning an existing Shopify store or moving from another system: products, customer data and redirects are carried over so that as few rankings as possible are lost.
Do I manage products myself?
Yes – you manage products, prices, stock and promotions yourself in the shop admin. At handover I walk you through the key workflows.
Your question isn’t here? Write to me – reply within 24 hours
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Let's plant your project
Tell me about your idea – I reply within 24 hours.