Diegoldexperten.com
The niche site for gold buying: live precious-metal prices, price calculators and the GEX funnel.
Design, frontend & CMS development
Part of the Experten platform
Diegoldexperten.com was the first brand frontend of the Experten platform: an SEO-strong niche site around gold buying. Live precious-metal prices flow into calculators and charts via cron, sellers find vetted buyers in their region – and the GEX funnel qualifies enquiries step by step into warm leads for partner jewellers.
Focus: trust when selling gold
Anyone selling gold wants to know what it is worth and whom to trust with it. That is why live prices and transparent calculators are at the centre: precious-metal prices land in the platform database via cron and feed calculators and charts – the same living data the sister sites use.
The GEX funnel
The brand’s own GEX funnel walks sellers through a few clear steps – what they want to sell, its condition, their region – qualifying the enquiry along the way. Partner jewellers receive warm leads with context instead of anonymous form entries, followed up via the platform email system’s drip sequences.
From visitor to warm lead: the GEX funnel
SEO visibility in a highly competitive niche
On-page SEO with structured data, meta optimisation and guide content from the platform’s content pipeline.
Up-to-date prices without manual upkeep
Automated price-data ingestion via cron into the platform database – calculators and charts are always current.
Enquiries that buyers can actually act on
The GEX funnel qualifies in dialogue and matches by postal code – partners get warm leads from their own region.
- Live precious-metal prices with calculators and charts
- GEX campaign funnel for warm leads
- Buyer search by region
- Guide content from the central content pipeline
- SEO-optimised structure with structured data
- Performance-optimised images